On July 30, 2018, Steve McQueen's heirs filed a complaint in Los Angeles Superior Court against Ferrari claiming Ferrari infringed on McQueen's trademarks by releasing a special edition “McQueen” Ferrari without their consent.
Steve McQueen's son, plaintiff Chadwick McQueen, met with Ferrari in 2011 to discuss collaborating with the luxury automaker on a special edition vehicle. In 2017, Ferrari released “The McQueen,” which included marketing the special edition using Steve McQueen's persona, without authorization from Chadwick McQueen.
The complaint claims “Ferrari's “willful infringement of the McQueen trademarks is likely to cause confusion among consumers.” The suit also alleges causes for trademark infringement, false endorsement, right of publicity and unfair competition, seeking $2 million in damages.
The case is Chadwick McQueen et al. v. Ferrari NV et al., case number BC715754, in the Superior Court of the State of California, County of Los Angeles.
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